Alexey Krupinin is a Los Angeles–based multidisciplinary designer, creative lead, and artist working across AI, art direction, 3D visualization, spatial and experiential design, and physical objects.
With a background in civil engineering, architecture, and computer graphics, his approach combines technical thinking with visual experimentation and storytelling. Over the past decade, he has developed work across retail, branded environments, experiential design, and visualization—taking projects from early concept and design direction through 3D development, production, and implementation.
Alongside his commercial work, Alexey maintains an independent art and design practice focused on sculptural lighting, furniture, mirrors, ceramics, and functional objects. His work explores organic systems, geometry, material play, and the relationship between structure and form.
Today, his practice increasingly connects emerging technology with physical making, using AI and 3D alongside traditional design processes and hands-on fabrication. Rather than treating digital and physical work as separate disciplines, he sees them as part of one creative process—moving ideas from imagination to image, space, and ultimately physical form.
Expertise
Creative Direction
AI & Generative Design
Spatial & Experiential Design
Developing visual concepts and creative systems from initial idea through execution, with a focus on cohesive storytelling across digital and physical experiences.
Using generative AI for image, video, concept development, and creative exploration—integrated with traditional design, 3D, and post-production workflows.
Designing retail environments, pop-ups, installations, events, and branded experiences that translate visual identity into physical space.
Art Direction & Visual Storytelling
Product & Object Design
3D Visualization
Building distinctive visual languages across campaigns, imagery, motion, and branded content while maintaining clarity and consistency.
Developing furniture, lighting, sculpture, and functional objects from concept and visualization through material exploration and physical fabrication.
Creating high-end environments, products, and campaign imagery with a strong understanding of composition, materials, lighting, and photorealism.
Production & Fabrication
Applying practical knowledge of materials, fabrication methods, technical documentation, vendor coordination, and installation to ensure concepts are feasible, durable, and production-ready across objects, retail, spatial, and experiential projects.